Privacy Policy

1.1 Information You Provide Directly

When you create an account, use our services, or communicate with us, you may provide:

• Account Information: Name, email address, phone number, company name, billing address, and password.
• Lead Data: Information about your inbound leads that you input into the LeverLoop Program, including names, contact details, lead source, follow-up history, notes, and communications.
• Payment Information: Credit card details and billing information (processed securely by our payment provider, Stripe).
• Communications: Messages you send us, support tickets, and feedback.
• Profile Information: Business details, industry, team member information, follow-up preferences, and campaign settings.

1.2 Information Collected Automatically

When you access our Service, we automatically collect:

• Usage Data: Pages visited, features used, time spent, click patterns, and interaction data.
• Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution.
• Location Data: Approximate location based on IP address (we do not collect precise GPS location).
• Log Data: Access times, error logs, and referring URLs.
• Follow-Up Engagement Data: Open rates, click-through rates, reply rates, and delivery status of follow-up messages sent through the LeverLoop Program.

1.3 Information from Third Parties

We may receive information from integration partners (data from services you connect to LeverLoop, such as CRMs, form providers, or advertising platforms), analytics providers (aggregated usage data), and business partners (lead information if you participate in partner programs).

We use cookies and similar technologies to enhance your experience and gather information about usage patterns.

• Essential Cookies: Required for the Service to function properly, including authentication and security features.
• Functional Cookies: Remember your preferences and settings to provide a personalized experience.
• Analytics Cookies: Help us understand how users interact with our Service to improve functionality.
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

You can control cookies through your browser settings. Note that disabling certain cookies may limit your ability to use some features of our Service.

3.1 Service Delivery

• Provide, maintain, and improve the LeverLoop Program and platform.
• Process transactions and send related information.
• Enable features like automated lead follow-up sequences, inbound lead routing, scheduling, and engagement tracking.
• Provide customer support and respond to inquiries.

3.2 Communications

• Send service announcements, updates, and security alerts.
• Provide promotional materials and newsletters (with your consent).
• Respond to your comments, questions, and requests.

3.3 Analytics and Improvement

• Analyze usage patterns to improve features and user experience.
• Develop new products, services, and features.
• Conduct research and analysis for business planning.

3.4 Security and Compliance

• Detect, prevent, and address technical issues and security threats.
• Protect against fraudulent, unauthorized, or illegal activity.
• Comply with legal obligations and enforce our terms.

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We work with trusted third-party companies including Stripe (payment processing), Google Analytics (usage analytics), Amazon Web Services (cloud hosting), and email/SMS delivery service providers. These providers are contractually obligated to protect your information.
• Business Transfers: If LeverLoop is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any change in ownership.
• Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities.
• With Your Consent: We may share your information for other purposes when you have given us explicit consent.

We retain your personal information for as long as your account is active or as needed to provide you services. When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes.

Lead data that you input into the LeverLoop Program (your leads' information, follow-up history, and engagement records) will be deleted upon account termination unless you export it beforehand. We recommend exporting your data before canceling your subscription.

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256).
• Role-based access controls with multi-factor authentication.
• Hosted on secure, SOC 2 compliant cloud infrastructure.
• Periodic security assessments and vulnerability testing.
• Regular security awareness training for all team members.

While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly notifying affected users in the event of a data breach as required by applicable law.

• Access and Portability: You have the right to request a copy of the personal information we hold about you. For a complete data export, contact us at [email protected].
• Correction: You can update or correct your account information at any time through your account settings.
• Deletion: You can request deletion of your personal information by contacting us.
• Marketing Opt-Out: You can opt out of marketing communications at any time by clicking "unsubscribe" in any marketing email or updating your preferences in your account settings.

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to Know: Request information about the categories and specific pieces of personal information we have collected.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information or share it for cross-context behavioral advertising.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise your California privacy rights, submit a request to [email protected].

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the GDPR. We process your personal data based on contract performance, legitimate interests, consent, and legal obligation.

Your personal data may be transferred to the United States where our servers are located. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission. LeverLoop, Inc. is the data controller for your personal information.

The LeverLoop Program sends follow-up messages to inbound leads on your behalf. We are committed to responsible messaging practices and compliance with applicable laws, including CAN-SPAM, TCPA, and equivalent regulations. Users of the LeverLoop Program agree to only send follow-ups to leads who have provided their information through legitimate inbound channels and to honor all opt-out and do-not-contact requests promptly. We reserve the right to suspend accounts that violate these requirements.

Our Service is designed for business users and is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will take steps to delete it promptly.

Our Service may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date, notify you via email or a prominent notice within the Service, and where required by law, obtain your consent. Your continued use of the Service after any changes indicates your acceptance of the updated policy.

If you have any questions about this Privacy Policy or our data practices:

• LeverLoop, Inc.
• Email: [email protected]
• Website: www.leverloop.com